TGVY - The Green Valley

The Green Valley

The Green Valley Plantation Management Berhad (TGVY) is a leading professional plantation management expert, specializing in Musang King durian cultivation, research and land leasing services. Operating on an ecological park concept, TGVY expertly fuses smart sustainability practices with the cultivation of fruits, vegetable and bee breeding.

TGVY strives to become the next frontier in environmentally-friendly development. The company never loses its focus on protecting the environment. It actively preserves, protects and conserves the natural surroundings by upholding a healthy ecological cycle in its cultivation practises.

The company aims to become an industry standard in planting management and supervision. By infusing innovation and technology, TGVY is able to conduct real-time monitoring to keep track of the growth of Musang King trees.

This corporate profile details TGVY’s structured development plan, an overview of the business and operation and a look at the future growth and development.

Top Management Team

Dato' Seri Choong Peng Soon

Chairman

Dato’ Seri Choong Peng Soon is a well-respected figure in the local business world. At the age of 70, he decided to channel his life experience to give back to the environment. These days, he actively cultivates and grows various plants as a way to benefit the environment and society at large. He is hugely respected for his selflessness and devotion to environmental conservation.

Dato' Jeff Choong Yong Pang

Founder/Executive Director

As the key decision maker of The Green Valley, Dato’ Jeff spares no effort in promoting the development of environmental sustainable projects. Armed with a wealth of experience and a fiery passion for environmental protection, Dato’ Jeff aims to build something that will spearhead greater development in the environmental protection field. His vision has also helped the company to break through the international market.

Winson Keh

Chief Executive Officer

As the CEO of The Green Valley, Winson Keh is one of the key figures who practices and promotes innovative ideas for marketing and operations. He is an executor with a vision and is good at identifying and using talents. He always strives for progress and instils persistency in his work. He actively promotes the ecological chain of The Green Valley and will continue to focus on developing and strengthening the company.

TGVY
Vision

To influence market forces through vibrant and sustainable agriculture activity that reduces pollution and upholds a healthy ecological cycle by balancing environmental and economic concerns and achieving a win-win situation.

TGVY
Mission

To create and facilitate the development of value-added agricultural businesses
To support and boost the national economy
To promote innovations in sustainable agriculture and rural enterprises through capacity development
To uphold efficient management of technical, administrative, financial and personnel services
To develop collaborative and consultative alliances at all levels
To manage land and water resources in a sustainable and cost-effective way

TGVY
Values

Focuses on ongoing R&D activities to enhance, protect and benefit Grower
Enforces strict practices of environment protection and sustainability
Assesses project risks, and maintains and develops processes to limit these risks
Sets operational goals and key performance indicators that measurably reduce environmental footprint and promote sustainable business practices

Company Milestone

2018

JULY 2018

The establishment of Management Team and setting up durian plantation

NOV 2018

Durian Cultivation

2019

JAN 2019

The opening of TGVY Head Office in Kuala Lumpur, Malaysia

MARCH 2019

Establishment of Karak, Temerloh plantation

APRIL 2019

Establishment of Gua Musang durian nursery farm

JUNE 2019

The official launch of TGVY

NOV 2019

Establishment of Raub plantation

Future
Development

Leading Upstream Industry

TGVY aims to become the world's largest Musang King plantation company in the world. The company has plan to acquire and establish 5,000 acres of Musang King plantation by the end of 2020, with 150,000 durian trees in cultivation.

Land Acquisition

In Malaysia, freehold properties/lands are higher in value than those of leasehold. TGVY plans to acquire 1,000 acres of high-quality freehold land in the state of Pahang by the end of 2021.

Agricultural Strength
Of Malaysia